Gatesman

Gatesman is seeking a Digital Marketing Analyst with 1-3 years experience who is excited to join our Marketing Intelligence team. This individual will help our teams and clients uncover trends and improve the digital user journey across our websites and campaigns by leveraging data and analytics.

The Digital Marketing Analyst’s responsibilities include:

Research:

Research user behavior related to client’s business or marketing challenges

Leverage 3rd party research tools to provide insight into target audiences and associated opportunity areas

Measurement Strategy:

Work with various stakeholders to define business goals & KPIs

Propose the associated measurement and tracking strategy for campaigns and websites

Website & Campaign Analyses:

Conduct both project-based analyses and ongoing regular reporting of websites and marketing campaigns

Pull out key metrics and trends from various data platforms including Google Analytics, Various Ads Platforms, SEO tools, In-house created Tableau dashboards, etc

Deep dive into interesting trends identified to help round out more meaningful insights

Provide reports showcasing KPIs and trends, but with a focus on the key story and recommended business actions

SEO Analyses:

Monitor SEO trends across clients and conduct keyword research to identify key opportunities for content or campaign connections

Connect keyword research to audience insight; round out audience profiles accordingly

Recommendations:

Present results and recommendations to both internal teams and clients

Provide recommendation on audience targeting, user flow, and tactical marketing opportunities based on insights gleaned through data

At Gatesman, we believe that Hacking Human Behavior helps us achieve the best results. If you have a passion for the end user, a curiosity to dig into the ‘why’s and the skills to dig into the data details, you could be successful in this role.

The successful candidate will demonstrate the following characteristics:

  • Thoughtful and curious with a data-driven approach to solving business problems
  • Keen eye for detail while never losing site of the larger story
  • Passion for the end user experience and the connection of data to tell their story
  • Strong analytics skills with experience in data manipulation, analysis & visualization
  • Strong written and verbal communications skills with the ability to take complex data and articulate them in easily understood concepts
  • Energized by learning new things and continuous improvement
  • Demonstrated ability to work independently and collaboratively with cross-functional teams to achieve shared objectives
  • Commitment to delivering measurable results and a proven ability to manage projects to successful completion

Required Qualifications:

  • Bachelor's Degree in Marketing, Economics, Statistics or related discipline
  • Minimum one year experience in business and/or marketing analytics
  • Experience using a web analytics platform like Google Analytics to uncover user behavior
  • Experience with SEO metrics and/or keyword research tools
  • Proficiency using Excel (including pivot tables and VLOOKUP) or Google sheets
  • Preferred Qualifications:
  • Master’s Degree in Marketing, Economics, Statistics or related discipline preferred
  • Familiarity and understanding of digital advertising and marketing preferred
  • Experience using Data Studio, Facebook Insights, & Tableau preferred
  • Experience writing code in SQL preferred