Gatesman is seeking a Paid Search Manager to join our team. The Paid Search Manager executes search campaigns and has a strong hand in the strategic approach for search campaigns. The position will focus on executing and managing client’s paid search campaigns.

Required Knowledge

  • Expertise in search campaign implementation, management, analysis and optimization
  • Maintain understanding of new and evolving product offerings
  • Well versed in vendor landscape, contributes to agency POVs
  • Ability to link brand goals search campaign organizing and execution
  • Ability to translate and communicate campaign success to clients
  • Understanding of analytics tools (such as Google Analytics and Adobe SiteCatalyst)
  • Intermediate level understanding of Excel functions (ie. VLook-up, Pivot Table, chart building) and PowerPoint

Responsibilities

  • Responsible for day-to-day management, execution, and monitoring of SEM campaigns
  • Collaborate with media director and account management team to establish and evolve client search strategy
  • Establish and train agency teams on search best practices
  • Organize and manage campaigns to ensure search campaigns are strategically aligned with business goals
  • Proactively identify opportunities for optimization, insight and expansion, and see through to implementation
  • Responsible for the development of keyword lists, ad copy and campaign structure
  • Monitor paid search campaigns to ensure proper flighting and budget pacing
  • Continuously monitor and report on campaign results
  • Consistently keeps team informed on status of projects verbally and/or in writing

Qualifications

  • Exhibits integrity and trust
  • Exhibits an entrepreneurial spirit
  • Solid listening skills
  • Ability to work in a matrix (multi-supervisory) environment; Ability to multi-task, manage one’s time, and demonstrate personal organization and ability to meet deadlines (strong work ethic); Ability to take initial direction, then transition to a more independent work style.
  • Strong communication skills

Education and Experience

  • Bachelor’s degree required
  • 2-4 years search campaign management experience
  • Google AdWords Certification desired
  • Knowledge of search campaign management tools a plus